Bitwarden: Senior Director of Product Marketing

Headquarters: Remote, U.S. Bitwarden seeks a Senior Director of Product Marketing to drive product and market awareness for the next globally-known security company. This role covers functions across product, customer, and channel marketing. It combines core product message development and execution, customer engagement and onboarding, and a full spectrum of partner and channel marketing.Bitwarden sits in a unique position across consumer a

Headquarters: Remote, U.S. Bitwarden seeks a Senior Director of Product Marketing to drive product and market awareness for the next globally-known security company. This role covers functions across product, customer, and channel marketing. It combines core product message development and execution, customer engagement and onboarding, and a full spectrum of partner and channel marketing.Bitwarden sits in a unique position across consumer and enterprise security markets. You will help navigate the expansion of a B2B go to market motion, while retaining the feel of a consumer approach: simple, transparent, easy, and self-service.The Bitwarden basic free plan has over 10 million users. At the same time, Bitwarden serves over 50,000 businesses globally including many of the world’s largest organizations.Highlights you will bring to the tableA love of software products, the interest to understand them deeply from a user perspective, and also technically from an engineering perspectiveAn appreciation of choosing the right words and the right visuals, along with a keen eye for detail and design to make everything look and sound perfectA hands on approach to scaling, including seeing the big picture and contributing directly with product launch development, asset publishing, and overall executionDesire to help the team thrive with proven leadership experience empowering team members to excelExperience scaling business and consumer applicationsAn understanding of the security market and ideally identity and access managementThis role will have significant interaction with the Bitwarden executive team.RESPONSIBILITIESLead the product and customer marketing function, and together build comprehensive go to market enablement strategies for Bitwarden productElevate Bitwarden B2B marketing and customer acquisition to next milestonesGuide communication of the product vision and customer onboarding experience for BitwardenCreate compelling customer-facing and sales assets that differentiate Bitwarden with a focus on customer value and benefitsBuild a high touch marketing motion and marketing structure for enterprise sales to enhance and complement the Bitwarden self-service modelFuel the Bitwarden sales funnel and overall flywheel through efficient programs from product launches to competitive sales enablement to all types of marketing campaignsInnovate on how Bitwarden lands, converts, helps global customers expand through world-class customer experiences and journeysFurther develop customer engagement and case studies with well known Bitwarden customersHone the product and customer marketing team including driving world class product launches, cherished customer marketing, and unique partner and channel marketing enablement. Accelerate the Bitwarden revenue engine with the Bitwarden flywheel from free to paid, upselling across both self-serve and high-touch customersStay ahead of industry trends and work closely with the Bitwarden communications team on analyst relationsDrive and track key metrics for customer growthWHAT YOU BRING TO BITWARDENSignificant experience across a range of product marketing and sales-enhancing activitiesSolid knowledge of enterprise and security markets. Open source experience a plusBachelor's or higher college/graduate degreeExcellent leadership, management, and communications skillsRemote team leadership combined with ability to work as individual contributorDemonstrated ability to partner with go-to-market teams to deliver new marketing initiatives resulting in inbound interest, leads, opportunities, and closed deals Customer engagement experience with the ability to act as a trusted partnerAbility to balance marketing scenarios combined with a product launch scheduleStrong work ethic, proven record of having a growth-mindset, and enthusiastic presence to reach ambitious goalsWHAT TO EXPECT IN THE INTERVIEW PROCESSMeeting with our Recruiting teamInterview with our Chief Customer OfficerInterview/s with marketing team membersInterview with one or more members of the executive team (CEO, CSO, CTO)Reference callsA FEW REASONS TO WORK WITH USOur user community loves us and we love them. Come to work each day with a sense of purpose as we bring a more secure internet experience to everyone from our friends and family to the world’s largest organizations.Become an expert. You’ll get immersed in the prominent technology markets of security and open source software.We are dedicated to building a diverse and talented team. Work remotely with motivated and supportive team members across the world.Learn and grow. Take on new challenges with the support of your team, and join our #growth-club to continue personal and professional development. In the United States, the starting base compensation range for this role is $180,000 - $250,000. Actual compensation may vary based on level, relevant experience, and skill set as assessed in the interview process, as well as market data by location. See our careers page for a list of benefits. Please note that compensation outside the U.S. will differ based on the market. To apply: https://weworkremotely.com/remote-jobs/bitwarden-senior-director-of-product-marketing