Product Marketing Manager (US)

Marketing at TRACTIANThe Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential.What you'll doAs Global Head of Product Marketing at Tractian, you will own the function that translates product ambition into market impact. You will define the strategy, standards, and operating rhythm for product marketing globally, ensuring the team drives clear positioning, stronger launches, more effective sales execution, and measurable commercial results.This is a leadership role with broad influence across Product, Sales, and Growth. You will elevate how Tractian tells its story, how it equips teams to win, and how it brings new offerings to market across regions. Success in this role means building a function that is not just highly efficient, but deeply consequential to revenue, expansion, and category leadership.With full ownership of the PMM organization and regular exposure to executive leadership, you will be expected to lead with strategic judgment, raise the quality bar across every output, and turn product marketing into one of the company’s core growth levers.ResponsibilitiesDefine and execute the company's global product marketing strategy, ensuring positioning, messaging, and go-to-market motion are aligned with business objectives and revenue targets.Lead and grow a high-performing PMM team, setting standards for output quality, establishing clear priorities, and creating the conditions for the function to scale.Own the narrative, from category positioning to product-level messaging, ensuring Tractian communicates a consistent, compelling story across every market and audience.Partner with Sales to build the enablement infrastructure that moves deals: pitch materials, competitive intelligence, battlecards, and segment-specific assets that actually get used in the field.Drive go-to-market for product launches, working across Product, Sales, and Growth to bring new capabilities to market with clarity, speed, and commercial impact.Translate market and competitive intelligence into strategic recommendations that inform product direction, pricing, and expansion priorities.Partner with CS and Account Management to build the post-sale marketing motion, references, case studies, expansion plays, and advocacy programs that drive retention and upsell.Requirements8+ years in B2B SaaS product marketing, with at least 3 years leading a PMM team or functionDemonstrated track record of owning enterprise GTM strategy end-to-end, from positioning to pipeline impactExperience leading product launches at scale across multiple market segments or geographiesDeep sales enablement experience: has built commercial assets that moved deals, not just content librariesStrong people leader with the ability to manage diverse functionsunder one coherent operating modelComfortable with ambiguity and fast pace; knows how to set priorities when everything feels urgentUS-based with the ability to operate across time zones for Latam alignmentBonus PointsBackground in industrial tech, IoT, manufacturing, or field-service marketsExperience building or scaling a PMM function rather than inheriting a mature oneBilingual in Portuguese or SpanishHas worked in a high-growth Series B/C environment where speed and resourcefulness matteredFamiliarity with tools like Gong, Posthog, Confluence, HubSpot, Intercom, Amplitude, or similar revenue intelligence platformsPassionate about AI and how it's reshaping marketing, constantly experimenting with new tools and pushing the team to work smarter and faster through automation and AI-powered workflowsCompensationCompetitive SalaryPremium Medical, Dental, and Vision CoveragePaid Time Off (PTO): 15 Days401(k) Retirement PlanLanguage Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.Gympass Membership - Access a wide range of gyms and training programs.Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.Originally posted on Himalayas

Marketing at TRACTIANThe Marketing team at Tractian crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with many teams to show how we can help our clients reach their full potential.What you'll doAs Global Head of Product Marketing at Tractian, you will own the function that translates product ambition into market impact. You will define the strategy, standards, and operating rhythm for product marketing globally, ensuring the team drives clear positioning, stronger launches, more effective sales execution, and measurable commercial results.This is a leadership role with broad influence across Product, Sales, and Growth. You will elevate how Tractian tells its story, how it equips teams to win, and how it brings new offerings to market across regions. Success in this role means building a function that is not just highly efficient, but deeply consequential to revenue, expansion, and category leadership.With full ownership of the PMM organization and regular exposure to executive leadership, you will be expected to lead with strategic judgment, raise the quality bar across every output, and turn product marketing into one of the company’s core growth levers.ResponsibilitiesDefine and execute the company's global product marketing strategy, ensuring positioning, messaging, and go-to-market motion are aligned with business objectives and revenue targets.Lead and grow a high-performing PMM team, setting standards for output quality, establishing clear priorities, and creating the conditions for the function to scale.Own the narrative, from category positioning to product-level messaging, ensuring Tractian communicates a consistent, compelling story across every market and audience.Partner with Sales to build the enablement infrastructure that moves deals: pitch materials, competitive intelligence, battlecards, and segment-specific assets that actually get used in the field.Drive go-to-market for product launches, working across Product, Sales, and Growth to bring new capabilities to market with clarity, speed, and commercial impact.Translate market and competitive intelligence into strategic recommendations that inform product direction, pricing, and expansion priorities.Partner with CS and Account Management to build the post-sale marketing motion, references, case studies, expansion plays, and advocacy programs that drive retention and upsell.Requirements8+ years in B2B SaaS product marketing, with at least 3 years leading a PMM team or functionDemonstrated track record of owning enterprise GTM strategy end-to-end, from positioning to pipeline impactExperience leading product launches at scale across multiple market segments or geographiesDeep sales enablement experience: has built commercial assets that moved deals, not just content librariesStrong people leader with the ability to manage diverse functionsunder one coherent operating modelComfortable with ambiguity and fast pace; knows how to set priorities when everything feels urgentUS-based with the ability to operate across time zones for Latam alignmentBonus PointsBackground in industrial tech, IoT, manufacturing, or field-service marketsExperience building or scaling a PMM function rather than inheriting a mature oneBilingual in Portuguese or SpanishHas worked in a high-growth Series B/C environment where speed and resourcefulness matteredFamiliarity with tools like Gong, Posthog, Confluence, HubSpot, Intercom, Amplitude, or similar revenue intelligence platformsPassionate about AI and how it's reshaping marketing, constantly experimenting with new tools and pushing the team to work smarter and faster through automation and AI-powered workflowsCompensationCompetitive SalaryPremium Medical, Dental, and Vision CoveragePaid Time Off (PTO): 15 Days401(k) Retirement PlanLanguage Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.Gympass Membership - Access a wide range of gyms and training programs.Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.Originally posted on Himalayas