Direct Response Writer & Creative Lead
Source: RemoteOK
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The Motley Fool seeks a Senior Direct Response Writer & Creative Lead to conceptualize and execute high-stakes back-end upgrade campaigns for experienced investors. This remote, full-time role requires generating original campaign ideas, shaping market narratives, and collaborating with investment and marketing teams to drive upgrades into premium products.
Job Description
Who are we? The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we've been helping people take control of their financial futuresâthrough transparency, education, and a healthy dose of Foolishness. We're a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we're driven by the impact our work has on real people's lives. What does this team do? Our Back-End Direct Response team is responsible for some of the highest-stakes copy at The Motley Fool. We write for a specific kind of reader: the experienced investor with a serious portfolioâtypically $500K or more in investable assetsâwho's already paying for our products and is hungry for the next great opportunity. These are not people who need convincing that investing matters. They need to be convinced that this opportunity is the one they can't afford to miss. The team produces the long-form, premium content that drives upgrades into our highest-tier products: think hour-long Video Sales Letters, 5,000â8,000-word order pages, and week-long email campaigns. The bar is highâand so is the upside. What would you do in this role? Weâre looking for a senior Direct Response Writer & Creative Lead to own the full arc of back-end upgrade campaignsâfrom Big Idea â positioning â execution â iteration. This is not a âfill in the briefâ role. Youâll be expected to: Generate original campaign concepts Identify compelling market narratives Shape how we position opportunities to our most engaged members Youâll work closely with investment analysts, marketers, and creative partners to bring those ideas to life across channels. Success in this role comes down to one thing: Do your ideas and campaigns dPlease mention the word SURVIVOR and tag RODguMTk4Ljk5LjE0Mw== when applying to show you read the job post completely (#RODguMTk4Ljk5LjE0Mw==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.
Full Description
Who are we? The Motley Fool is a purpose-driven financial services company on a mission to make the world smarter, happier, and richer. For 30 years we've been helping people take control of their financial futuresâthrough transparency, education, and a healthy dose of Foolishness. We're a fast-moving, collaborative team that values high-quality work, curiosity, and initiative. We care deeply about what we do, and we're driven by the impact our work has on real people's lives. What does this team do? Our Back-End Direct Response team is responsible for some of the highest-stakes copy at The Motley Fool. We write for a specific kind of reader: the experienced investor with a serious portfolioâtypically $500K or more in investable assetsâwho's already paying for our products and is hungry for the next great opportunity. These are not people who need convincing that investing matters. They need to be convinced that this opportunity is the one they can't afford to miss. The team produces the long-form, premium content that drives upgrades into our highest-tier products: think hour-long Video Sales Letters, 5,000â8,000-word order pages, and week-long email campaigns. The bar is highâand so is the upside. What would you do in this role? Weâre looking for a senior Direct Response Writer & Creative Lead to own the full arc of back-end upgrade campaignsâfrom Big Idea â positioning â execution â iteration. This is not a âfill in the briefâ role. Youâll be expected to: Generate original campaign concepts Identify compelling market narratives Shape how we position opportunities to our most engaged members Youâll work closely with investment analysts, marketers, and creative partners to bring those ideas to life across channels. Success in this role comes down to one thing: Do your ideas and campaigns dPlease mention the word SURVIVOR and tag RODguMTk4Ljk5LjE0Mw== when applying to show you read the job post completely (#RODguMTk4Ljk5LjE0Mw==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.